Stop what you are doing and run out to your local Barnes and Noble bookstore. Why? Because you need to have in your hand at this very moment The Corporate Blogging Book by Debbie Weil. The book is very written, and it is an easy read. It is full of helpful tips to get even the least web savvy person up and running with a business or corporate blog. If you have a fear of blogging, she tackles that subject as well. I would tell you the layout and the flow of the book but that would be spoiling the surprise. Go out an get your copy today.

Posted by ParkerJ at 8:25 AM | Permalink | Comments (1) | TrackBacks (0)

Let the truth be told I am not a big supporter of e-books even though I wrote an entry earlier with regards to the advantages of them. Though I am not a fan, e-books are good for one thing, and that is establishing yourself as an expert. If you have a particular niche, you should write an e-book and market it, so that you may establish yourself as an expert in your particular field. Other than that, traditional printing of books is the way to go, whether it is through a traditional printing company or print on demand.

Continue reading "Will E-Publishing Become the New Leader?" »

Posted by ParkerJ at 7:51 AM | Permalink | Comments (0) | TrackBacks (0)

Zookoda is the new leader in professional email marketing for bloggers. It gives you better control on the look and feel of how your feed is sent to your subscribers. The program is similar to what you see in newsletter software like 1-2-All or AutoResponder.

Zookoda lets you choose a template for your newsletter or you can create your own. You set when your broadcasts are sent, you can enter multiple feeds, it has real time reports, has an opt-in option, and the best of all is that Zookoda offers all this for free. Your customers are probably already subscribed to your company's mailing list to receive updates on your products or on current events. Now you can offer them the option of receiving professional newsletters when your blog is updated. Don't hesitate, check out Zookoda today.

Posted by ParkerJ at 8:33 PM | Permalink | Comments (8) | TrackBacks (0)

E-books have become more and more popular in the recent years. Although some people prefer a printed book in their hand, e-books are still in demand. If you have a niche for giving advice on a particular topic, then you can write an e-book. E-books can range from an assortment of topics. They can be written as a how-to, a novel, theology, history, or whatever.

Writing and publishing e-books gives you an advantage over trying to sell your product to a traditional publisher. One advantage is that there are no production costs. Majority of publishers ask for hundreds to thousands of dollars up front as well as mandatory printing of books for stock. The disadvantage of this is that the value of your book could go down if there is a lull in purchasing.

Continue reading "The Advantages of Creating Your Own E-Book" »

Posted by ParkerJ at 3:46 PM | Permalink | Comments (0) | TrackBacks (0)

One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign. Most have features that they all should have, but I will point out a few unique features from 1-2-All that makes it a step above the rest.

Features: Email Piping, Fetch HTML for your mailings, Send Last Message, Reason for unsubscribing:

Email piping is a way in which subscribers can subscribe or unsubscribe by email. When an email is sent to a pop account, the piping script will activate and immediately send an email to the subscriber to confirm his/or her subscription or unsubscription. A different pop account will need to be setup for subscriptions, unsubscriptions, and even bounces.

Continue reading "1-2-All Email Marketing by Active Campaign" »

Posted by ParkerJ at 8:51 PM | Permalink | Comments (0) | TrackBacks (0)