One of the tools that a self-publishing author must have is good email marketing software. I highly recommend 1-2-All which was developed by Active Campaign. Most have features that they all should have, but I will point out a few unique features from 1-2-All that makes it a step above the rest.
Features: Email Piping, Fetch HTML for your mailings, Send Last Message, Reason for unsubscribing:
Email piping is a way in which subscribers can subscribe or unsubscribe by email. When an email is sent to a pop account, the piping script will activate and immediately send an email to the subscriber to confirm his/or her subscription or unsubscription. A different pop account will need to be setup for subscriptions, unsubscriptions, and even bounces.
Fetch HTML:
"On the message composition page you have the option to enter a URL to fetch for your HTML mailings. If entered the system will take the HTML from the URL you entered and use it as your message content."
Send last message is not a feature that is found on most systems. It allows you to send the latest newsletter to a new subscriber without sending it to the whole list.
Reason for unsubscribing gives you an advantage of knowing what the subscriber did not benefit from your list. This will help you to better target your content.
To get a broader perspective on what this great software is capable of, check out Active Campaign’s website: http://www.activecampaign.com/
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